Collections and Websites and Wholesale, Oh My!

 

 

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Chalice Earrings – New for Spring 2017

Things are about to get real here at Door 44 Jewelry! I have a full year of sales under my belt, and I somehow managed to exceed my wildest expectations for my first year in business. That said, 2016 was a particularly challenging year for my family. It was a year of financial instability and uncertainty for we three Reamys. My husband was out of work twice last year, through no fault of his own. It’s just the nature of his business. Sometimes one contract ends before the next one is lined up, and sometimes it takes longer to line up the next gig than we expect.

 

We were without an income for four of the last thirteen months as a result of two such incidents of poor timing, and that made me realize how vulnerable we are as a single income household. So, what’s a busy mom with an even busier 6th grader to do?

I considered going back to work full time, naturally, but there are a multitude of reasons why that’s a less than ideal solution for our family. What really needs to happen, I decided, is that it’s time to level up my jewelry business to a point where it replaces my former salary as a project manager in the tech sector. Last year when I launched Door 44 Jewelry, that felt like a pipe dream. Today it feels totally doable, and I’m going for it.

I kicked off this year by participating in the 2017 Jewelry Brand Makeover Bootcamp hosted by Flourish & Thrive Academy, and what an eye-opener that was. I learned more about growing a jewelry business in that 10-day Bootcamp than I learned in an entire year of promoting my Etsy shop. The biggest revelation for me, though, is how much I’ve yet to learn. So, I’ll be dedicating the next eight weeks to a more in-depth Flourish & Thrive Academy course called Laying the Foundation.

I’ve always suspected that I would ultimately end up working for myself someday. It’s not that I don’t play well with others. I do, when I’m on the right team. It’s finding that team that’s been a constant source of struggle for me in the corporate world. Too few companies are willing to do the right things for the right reasons. Corporate America is plagued with incompetent and unethical management, and the situation has only gotten worse since I joined the workforce as a young woman. I made a lot of money for some of my former employers through the years, but for all that hard work, I have little to show for it. I was never the prime beneficiary of my own effort, but that’s about to change.

That 10-day Jewelry Brand Makeover Bootcamp showed me that it is completely within my own power to turn my love of jewelry into a lucrative business that will benefit my family in ways I’d only dreamed of until now. It’s high time that my family and I become the direct beneficiaries of my hard work.

You can expect to see a lot of changes behind Door 44 soon. You may have already noticed some changes, but there is so much more to come. I see now how I can leverage my background in manufacturing and production management to produce more jewelry more efficiently so I can sell wholesale to my favorite boutiques and galleries around the country–maybe even around the globe! I see how I can leverage my project management

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Twig Earrings with Picasso Czech Glass – New for Spring 2017

experience and my accounting education to set up scalable and sustainable business systems that will make my business run like a finely tuned machine. I see how I can tap into my web development and copy writing experience to build an engaging web presence for my jewelry, and I can’t wait to showcase the new collections I’m currently developing on the new website I’ll be building in February as I work through the Laying the Foundation course.

 

2017 is the year that I stop dreaming and start making those dreams my reality. I hope you’ll stay along for the ride because it’s going to be a lot of fun. A lot of work, yes, but it’s the kind of work that I can fully get behind because, for the first time in my working life, I’m totally free to do it my way.

Why should the shareholders of some nameless, faceless corporation be the ones to benefit from your blood, sweat, and tears? Life is much too short for that nonsense. Do something you love, and do it well so you’re the one who reaps those rewards.

 

 

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Taking the Plunge

Earrings 037I’ve been talking about this since 2010 when I found myself suddenly, if not unexpectedly, free of the soul sucking Twin Vortices of Evil. Back then, making jewelry was my particular brand of therapy. Hammering wire was a safe and welcome release for the pent up frustration that comes from working within a spiritually draining organization while weaving chain and wrapping wire gave me the sense of achievement that my day job failed to provide.

Since then, my path from hobbyist to professional jeweler has proceeded in a two steps forward; three steps back fashion of fits and starts. I realized recently, after reading a wonderful post from Charrette Metal Crafts, that the one thing that has been keeping me from taking the plunge into entrepreneurship is fear—not the fear of failure, which would actually make sense, but a completely irrational fear of success. As 2015 approaches, however, I’m finding my stride. I’m finally ready to move beyond the fear and take the plunge into self-employment.

Door 44 Designs is beginning to take shape, and my jewelry will soon be available for sale online. In the meantime, I’ve renamed my blog to more accurately reflect what I’ve always intended it to be: a behind-the-scenes glimpse into my creative process along with my thoughts about life, art, and the myriad connections I find between the two.

I’m excited to unveil my re-branded blog, BeyondDoor44.com, and I look forward to connecting with you there. Thank you so much for reading, following, liking, and sharing my posts. I’ve met some wonderful people here—some truly amazing artists—and I learn something new every day from your insightful posts and comments. So, thank you, too, for sharing your own unique perspectives.

Life is short. Don’t let the fear of success stop you from doing what you love.