Collections and Websites and Wholesale, Oh My!

 

 

20170108_141544

Chalice Earrings – New for Spring 2017

Things are about to get real here at Door 44 Jewelry! I have a full year of sales under my belt, and I somehow managed to exceed my wildest expectations for my first year in business. That said, 2016 was a particularly challenging year for my family. It was a year of financial instability and uncertainty for we three Reamys. My husband was out of work twice last year, through no fault of his own. It’s just the nature of his business. Sometimes one contract ends before the next one is lined up, and sometimes it takes longer to line up the next gig than we expect.

 

We were without an income for four of the last thirteen months as a result of two such incidents of poor timing, and that made me realize how vulnerable we are as a single income household. So, what’s a busy mom with an even busier 6th grader to do?

I considered going back to work full time, naturally, but there are a multitude of reasons why that’s a less than ideal solution for our family. What really needs to happen, I decided, is that it’s time to level up my jewelry business to a point where it replaces my former salary as a project manager in the tech sector. Last year when I launched Door 44 Jewelry, that felt like a pipe dream. Today it feels totally doable, and I’m going for it.

I kicked off this year by participating in the 2017 Jewelry Brand Makeover Bootcamp hosted by Flourish & Thrive Academy, and what an eye-opener that was. I learned more about growing a jewelry business in that 10-day Bootcamp than I learned in an entire year of promoting my Etsy shop. The biggest revelation for me, though, is how much I’ve yet to learn. So, I’ll be dedicating the next eight weeks to a more in-depth Flourish & Thrive Academy course called Laying the Foundation.

I’ve always suspected that I would ultimately end up working for myself someday. It’s not that I don’t play well with others. I do, when I’m on the right team. It’s finding that team that’s been a constant source of struggle for me in the corporate world. Too few companies are willing to do the right things for the right reasons. Corporate America is plagued with incompetent and unethical management, and the situation has only gotten worse since I joined the workforce as a young woman. I made a lot of money for some of my former employers through the years, but for all that hard work, I have little to show for it. I was never the prime beneficiary of my own effort, but that’s about to change.

That 10-day Jewelry Brand Makeover Bootcamp showed me that it is completely within my own power to turn my love of jewelry into a lucrative business that will benefit my family in ways I’d only dreamed of until now. It’s high time that my family and I become the direct beneficiaries of my hard work.

You can expect to see a lot of changes behind Door 44 soon. You may have already noticed some changes, but there is so much more to come. I see now how I can leverage my background in manufacturing and production management to produce more jewelry more efficiently so I can sell wholesale to my favorite boutiques and galleries around the country–maybe even around the globe! I see how I can leverage my project management

20170113_135858

Twig Earrings with Picasso Czech Glass – New for Spring 2017

experience and my accounting education to set up scalable and sustainable business systems that will make my business run like a finely tuned machine. I see how I can tap into my web development and copy writing experience to build an engaging web presence for my jewelry, and I can’t wait to showcase the new collections I’m currently developing on the new website I’ll be building in February as I work through the Laying the Foundation course.

 

2017 is the year that I stop dreaming and start making those dreams my reality. I hope you’ll stay along for the ride because it’s going to be a lot of fun. A lot of work, yes, but it’s the kind of work that I can fully get behind because, for the first time in my working life, I’m totally free to do it my way.

Why should the shareholders of some nameless, faceless corporation be the ones to benefit from your blood, sweat, and tears? Life is much too short for that nonsense. Do something you love, and do it well so you’re the one who reaps those rewards.

 

 

Advertisements

Six Weeks of Gratitude: Week Six

November is, for many of us I think, a time to be thankful. As I’ve grown older, I’ve found that I naturally tend to retreat inward around the winter holidays. I don’t retreat from the outside world so much because I want to escape, but more because I feel a strong internal pull toward introspection.
 
This is the time of year that I tend to take stock of my life. I review the previous ten months and consider whether I am pleased with the direction I am going, or if perhaps I need to adjust my course a bit. Or maybe a lot, as has often been the case in previous years.
 
This year as November rolled around and I felt that familiar pull to examine my life, I was pleased to discover that all is right in my world. It’s a wonderful thing to internally examine your life and find that everything is exactly as it should be.
 
Don’t get me wrong. I’m not saying that my life is perfect. It’s far from perfection, as a matter of fact. It’s just that I feel for once that I am right where I need to be and that no major course corrections are necessary to get me back on the right track.
 
As I’m sure you can imagine, Door 44 Jewelry is a very big part of my life. Launching a business and taking the leap into self-employment is daunting, to say the least, but this has been an amazing year. So much so, that I wanted to express my gratitude to the many people—friends, family, fans, and customers—who helped make 2016 such a remarkable first year for me.
 
I am so grateful for the support of every person who has contributed to what has been a very successful first year in business, and there have been a lot of people involved. I’ve sold over 100 pieces of jewelry to customers all over the US, and just today I shipped my first international order. One of my wildly popular Trumpet Vine pendants, pictured below, is on its way to France as I type.
 
 
I realize that I can’t do what I do without the customers who buy what I create, so I decided to give away six pieces of jewelry over a period of six weeks to show my customers how much I appreciate them.
 
I’ve already shipped five of those pieces—the fifth one, a gorgeous Lepidolite Egyptian Moon pendant pictured below, went out today along with the order I shipped to France. So, I only have one piece left to gift to a member of the Door 44 community.
 
 
I’ll be giving a limited-edition silver and blue Winter Icicle pendant to one lucky winner on Saturday, December 17th. If you’d like to have your name thrown in the hat from which my husband will blindly pull one name next Saturday, just ‘like’ and share this Facebook post.
 
Follow Door 44 Jewelry while you’re there for exclusive savings and the latest news about what’s happening on my workbench. And if I haven’t already said it to you before, welcome to Door 44 Jewelry and thank you for shopping. Please come back again!
 
Have a very merry Christmas and a happy New Year!

Four Blue Moons

One of the things I enjoy most about the work I do is that I get to meet some wonderful people. Since I opened Door 44 Jewelry for business exactly ten months ago today, I’ve corresponded with dozens of customers from all corners of the country (I’m still looking forward to my first international order), and I’ve grown to think of many of those customers as good friends.
 
Two of my new friends are a sweet young couple from California. I first met them when they purchased one of my all-time favorite pieces, Blue Moon Rising. They also happen to have a little girl who may very well be the most adorable toddler on the planet. She was about eighteen months old at the time her daddy started wearing his new choker, and she was thoroughly fascinated with it.
 
 
As toddlers are prone to do, she got a little excited one day and tugged a little too hard on Daddy’s choker, so it came back to me for repair. I’m completely smitten with this beautiful little girl, so I decided she needed a Baby Moon necklace of her own, which I included as a surprise for her when I returned Daddy’s repaired choker.
 
 
At that point, we all agreed that Mommy needed a coordinating necklace, too. So, along came Mother Moon.
 
 
Since baby #2 is expected arrive within a month, I just had to add a second Baby Moon necklace in that final shipment last week, bringing the L. Family collection to four Blue Moons.
 
 
It’s customers like these who’ve made me fall in love with making jewelry all over again. These are the people who give meaning to my work. I’ve done a lot of jobs through the years. Some of them paid well. Some of them were fun while others were challenging. All of them were educational, but this is the first job I’ve ever had that feeds my soul. Thank you for that, L. Family. Thank you to all my customers–my Door 44 family!

Jeanne’s Jewelry

Sometimes you just know. It’s the perfect fit. The perfect color. You’ve finally met the right guy (after dating far too many of the wrong guys for more years than you care to admit). Whatever it is, the knowledge that it’s right rings through me like a bell–it’s an unmistakable sensation of vibration that I feel in my gut.

This sort of sensation doesn’t happen often when it comes to jewelry, but it did happen with this particular piece. By the time I made this necklace, I’d known my best friend Jenn for a few years, and I’d had the good fortune to meet her wonderful parents, Jim and Jeanne Snyder, a few times. I never got to know the Snyders as well as I’d have liked, but I always enjoyed spending time with them when they came to visit their daughter and grandson in Colorado.

303347_3671647671495_1559578393_nWhen I finished this particular necklace, I knew immediately that Jeanne was its rightful owner. That unmistakable hum rang through my body and Jeanne’s name popped into my head. She’d wanted me to make something for her for a while by this point, but I hadn’t been able to come up with anything that I felt suited her. When I started making this necklace, I didn’t have anyone in particular in mind. The moment it was finished, though, it basically told me it was for Jeanne. It’s funny how intuition works. It’s impossible to explain, and it always sort of surprises me when I get such strong intuitive kicks in the gut, but I’ve learned to simply accept them as the divine guidance they’ll inevitably reveal themselves to be in hindsight at some point down the road.

In addition to being my best friend, Jenn is also my muse when it comes to jewelry design. We have similar styles and interests, which certainly helps, but it’s more than that. There’s just something about her that inspires me to create some pretty fabulous designs. Three of my all-time favorite pieces of jewelry happen to be pieces I made for her. It’s also through jewelry that I formed an important connection with Jenn’s mom. Jeanne always admired my jewelry and encouraged me to sell my work. As she had a strong design background, I appreciated her support and encouragement more than she’d ever know.

Sadly, Jeanne passed away last year, so I never got the chance to properly thank her for encouraging me to pursue jewelry making full time. When I finally decided to get off the fence and open Door 44 Jewelry a couple of months ago, however, I did so with a strong sense that Jeanne would approve. It may be too late to personally thank Jeanne Snyder for her support and encouragement where my craft is concerned, but it’s never too late to honor our guiding angels.

I never made this design again after I made Jeanne’s necklace because I felt so strongly that it was her design. In talking with Jenn, though, I realized that Jeanne would want me to share her design. And then it happened again–that intuitive kick in the gut–I knew immediately how I could share Jeanne’s design and honor her memory in a meaningful way: Jeanne’s Jewelry!

I’ve created a special section at Door 44 Jewelry called Jeanne’s Jewelry. This section will be regularly stocked with pieces based on Jeanne’s original necklace design along with a selection of other pieces of my work that I know Jeanne would have loved. 25% of the purchase price of all Jeanne’s jewelry will be donated to her favorite charity: the St. Vincent De Paul Society of Ann Arbor. All donations will be made in loving memory of Dr. James C. Snyder and Jeanne Snyder, beloved parents, grandparents, friends, and life-long patrons of the arts.